Inside Abbeyuuvn

Designing Learning That Moves Marketing Forward

Born in Portugal’s creative capital and amplified across Europe, Abbeyuuvn is a meeting ground for marketers who lead with evidence, empathy, and imagination. We build experiences that turn knowledge into momentum.

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Our Mission

Equip marketing professionals with the mindsets, systems, and courage to craft meaningful connections and measurable growth.

Real-World Relevance

Every Abbeyuuvn lab is anchored in live data, actual market contexts, and collaborative briefs sourced from European brands spanning tech, tourism, and sustainability.

  • Projects mapped to your organisational goals
  • Mentors from agencies, startups, and corporates
  • Continuous improvement through learner feedback loops

Human-Centred Design

We blend design thinking with behavioural science, ensuring every cohort feels psychologically safe, creatively charged, and operationally ready.

  • Inclusive facilitation methodologies
  • Peer-to-peer coaching rituals
  • Reflection frameworks that sustain learning
Teaching Philosophy

Abbeyuuvn’s pedagogy draws from experiential learning, cognitive science, and collaborative practice.

Immersive Practice

Participants work on authentic scenarios, applying frameworks in real time while receiving targeted feedback from faculty and peers.

  • Scenario labs and role-play simulations
  • Evidence reviews and rapid experimentation
  • Impact retrospectives and storytelling showcases

Adaptive Coaching

We personalise the journey through AI-supported diagnostics and 1:1 mentor touchpoints, ensuring every marketer develops confidence and clarity.

  • Competency mapping and growth dashboards
  • Mentor matching and reflection prompts
  • Post-programme implementation support
Impact Milestones
  • 2016: Abbeyuuvn Launches in Lisbon

    Debuted with a three-day marketing innovation residency for emerging tech brands and creative studios.

  • 2018: Performance Labs Expand to Iberia

    Introduced growth experimentation sprints in Porto, Madrid, and Barcelona, partnering with regional accelerators.

  • 2020: Remote Learning Engine

    Built a hybrid learning studio delivering live virtual labs with collaborative whiteboarding, analytics sandboxes, and asynchronous coaching.

  • 2023: Leadership Studio Network

    Launched Leadership Studios across five European capitals, mentoring 1,500 marketing managers and directors.

Sustainability & Inclusion

We believe marketing can accelerate sustainable innovation. Abbeyuuvn pledges to integrate ethical considerations into every curriculum.

Responsible Marketing Pledge

From data stewardship to inclusive creative, our Responsible Marketing pledge guides how we teach and partner.

  • Ethical data handling frameworks
  • Representation audits in creative labs
  • Environmental impact storytelling clinics

Community Partnerships

Abbeyuuvn collaborates with universities, accelerators, and social impact organisations across Portugal and beyond.

  • Scholarship pathways for emerging talent
  • Mentorship programmes for non-profits
  • Co-created research on marketing innovation